The way we write is wrong
Few people really understand how the words we read and write affect what we think and do. I’m on a journey to uncover and share the science behind it, so we can all build better working and personal relationships.
Will you join me?
Silent Influence [free training]
It may feel like we live on Zoom these days, but we actually spend far more time writing than in meetings – real or virtual.
If you want to change something at work, you’ll probably need to write a proposal. You build (or damage) relationships through email and messaging apps like Slack, SMS or Teams chat. And what else is all of this if not writing? Yet most people know little of the science behind these activities, even though it holds the key to success and failure.
About me
I'm an author, researcher, cognitive science nerd and entrepreneur. It's always bugged me that so much communication advice pushed by self-help books is based on pseudoscience, hearsay and wishful thinking.
So I've made it my mission to find peer-reviewed research in this area, sort fact from fiction and share the results.
I also founded the learning company Emphasis in 1998. To date, it’s helped more than 70,000 people around the globe to transform their written communication. Clients include Google, all of the Big 4 accounting firms and the Royal Household at Buckingham Palace.
‘Rob Ashton is a deep thinker with a creative soul’
—Chris Sharp, Exemplia